Grocery & Specialty Food West 2018 Creative
Art Direction, Advertising, Branding, Campaign, Illustration, Website
Grocery & Specialty Food West is Canada’s premier western grocery trade show, bringing together retailers and manufacturers from across the nation to discover new innovations, network, and build relationships within the grocery industry.
Our role was to design the main idea for the show creative surround “Excite. Exceed. Exchange.”. To visualize this into the poster & website, we used a graphic illustrations of combinations of the brand signature smoke palette.